Impact Marketing Services for Changemakers in Canada
The world doesn’t need more noise. It needs more voices with purpose.
At Spiral Roots Marketing, we help sustainability-driven brands, nonprofits, and changemakers in Canada amplify their impact through marketing that’s as intentional as their mission. From shaping your strategy to creating campaigns that move people to action, we’re here to be your in-house marketing partner — without the overhead of a full team.
Your Mission Deserves More Than “Just Marketing”
Whether you’re rallying supporters, seeking donations, or telling your story in a way that resonates, we’ll make your message not just heard — but felt.
Tired of cookie-cutter marketing strategies that feel as cold as they are ineffective?
Spiral Roots Marketing is a growth marketing consultant who helps purpose-driven brands, sustainability companies, ethical businesses, and conscious organizations create marketing that feels as authentic as your mission. With 10+ years of experience, we specialize in heart-centered approaches that build genuine connections — not just conversions.
Marketing Services That Honour Your Values While Driving Growth
As your heart-centered marketing consultant, we help purpose-driven brands build authentic connections with their community while achieving sustainable growth — no manipulation tactics required.
Whether you’re a sustainable brand, nonprofit, social enterprise, or conscious business, let’s create marketing strategies that honour your values while driving real growth.
Growth Marketing Strategy
Transform your mission into measurable results with data-driven strategies designed for organizations that prioritize purpose alongside profit. Whether you’re expanding your donor base, building customer loyalty, or scaling community impact, we create strategic roadmaps that honor your values while driving sustainable growth.
What’s Included:
- Strategic growth audit & opportunity analysis
- Audience persona development & journey mapping
- Conversion optimization strategy
- Values-aligned content planning
- ROI tracking & measurement systems
- Sustainable growth tactics that build long-term relationships
Digital Marketing & AI Optimization
Stay ahead of the evolving digital landscape with marketing strategies designed for the AI-powered future. We ensure your organization shows up as the trusted choice when your ideal supporters, customers, or community members search for solutions you provide.
What’s Included:
- Answer Engine Optimization (AEO) for AI search visibility
- Search Experience Optimization (SXO) for better conversions
- Local SEO & geographic targeting strategies
- AI-optimized content creation & website structure
- Social media strategy for authentic engagement
- Performance tracking & continuous optimization
Brand Strategy & Storytelling
Your mission deserves a brand presence that authentically represents what you stand for while inspiring people to take action. We help purpose-driven organizations craft compelling stories and develop brand strategies that resonate deeply with the audiences who share your values.
What’s Included:
- Mission-driven brand strategy development
- Authentic storytelling framework & messaging
- Visual identity design & brand guidelines
- Impact communication strategies
- Brand voice & tone development
- Content templates & brand asset libraries
Community Building & Engagement
Build lasting relationships that go far beyond single transactions or one-time donations. We help you create engaged communities where supporters become advocates, customers become champions, and community members become your greatest asset for sustainable growth.
What’s Included:
- Community engagement strategy & platform selection
- Supporter journey mapping & retention systems
- Event marketing & community activation campaigns
- Email marketing & automated nurture sequences
- Social media community management strategy
- Engagement metrics & community growth tracking
Specialized Organizations
At Spiral Roots Marketing, we believe in making impactful campaigns for organizations and businesses.
Nonprofit Marketing Services
Turn your passion for change into systematic growth with marketing strategies specifically designed for charitable organizations.
From first-time donors to major gift campaigns, we help nonprofits build sustainable funding streams while staying true to their mission and values.
Sustainable Brand Marketing
Position your environmentally and socially conscious brand as the obvious choice for customers who care about making a positive impact.
We help sustainable businesses communicate their values authentically while building loyal communities of conscious consumers.
Community-Focused Business Marketing
Stand out in your local market by becoming the business that truly cares about community.
Perfect for home service companies, local businesses, and tradeshows looking to build genuine relationships while demonstrating their commitment to the communities they serve.
Real Changes for Real Change-Makers
Whether you need a single campaign or a fully integrated marketing plan, we’ll meet you where you’re at and help you take your mission further. Let’s create marketing that works as hard for your cause as you do.
Client Testimonials
Judy L.
Judy Lea – Owner
“Thank you for all your help to produce my stop motion music video and social media management. Maya consistently brought enthusiasm and collaborative efforts to every project I requested, making it a smooth partnership throughout our time.”
Pat I.
Paranada Traders – Owner
“Maya has created great social media content for us, some of which went viral. Her content was always in alignment with my business objectives and messaging. I am grateful for her dedication and new ideas to help us grown on the website and social media.”
Ryan W.
High Mark Mechanical Ltd.
“Sparkling review for Maya. I have nothing but positive things to say. We’re sad to see her go but excited for where she’ll go next. She is a positive person, hard working, and doesn’t say no to a challenge. We will miss her very much.”
Rob A.
Ancell Marketing
“I had the opportunity to collaborate with Maya on website tasks and SEO initiatives for customer over the past year. Maya is thoughtful, communicates openly, and isn’t afraid to raise concerns or share ideas to improve the outcome. She’s dedicated to her work and genuinely cares about delivering results.”
Your Mission, Amplified. Your Strategy, Solid.
The world needs what you’re building. Let’s make sure it reaches the people who can support it.
Book Your 30-Minute Consultation Today — and turn your mission into measurable momentum.
You can reach me by filling out the contact form.
Based out of Port Coquitlam, BC, Canada
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Frequently Asked Questions
Q: What types of organizations do you work with for marketing services?
We specialize in marketing for mission-driven organizations across Canada, including nonprofits, charities, sustainable brands, social enterprises, B-Corps, and community-focused businesses. Whether you’re a grassroots nonprofit or sustainable tech company, we help organizations that prioritize purpose alongside growth build authentic marketing strategies.
Q: How much do marketing services cost for nonprofits and mission-driven organizations?
Marketing investment varies based on your organization’s size and goals. Our services typically range from $2,000 for strategic consulting projects to $5,000+ monthly for comprehensive programs. We offer flexible packages and always start with a complimentary strategy conversation to recommend the most cost-effective approach.
Q: Do you provide marketing services to organizations outside Toronto and Vancouver?
Absolutely! We serve mission-driven organizations across Canada, from St. John’s to Victoria. Our marketing services work effectively through remote collaboration, with strategy sessions conducted via video calls. We understand unique challenges facing Canadian nonprofits and sustainable businesses in different regions and markets.
Q: How do you create an impact marketing strategy for sustainability-focused organizations?
Authentic marketing starts with understanding your mission, values, and community. We begin every partnership with discovery sessions to understand your unique impact and audience. Every strategy and campaign we develop is filtered through your organizational values first, ensuring growth never compromises authenticity.
Q: How long does it take to develop a comprehensive marketing strategy for a nonprofit?
Most organizations see initial improvements within 30-60 days and significant growth within 3-6 months. Digital marketing shows visibility improvements in 4-8 weeks, while community building creates compound results over 6-12 months. We establish clear milestones so you can track progress toward mission goals.
Q: How do I know which marketing services my organization needs most right now?
Start with our complimentary 30-minute strategy conversation where we assess your current marketing and identify opportunities. You can also take our free Canadian Mission-Driven Organization Marketing Assessment for personalized insights about which services would be most valuable for your organizational stage.
Q: What makes your marketing approach different from traditional advertising agencies?
Unlike traditional agencies focused on sales, we prioritize building authentic relationships between organizations and their communities. Our strategies center on values alignment, community building, and sustainable growth rather than short-term conversions. We understand that mission-driven organizations need marketing that strengthens rather than compromises their integrity.
Q: Can small nonprofits afford professional impact marketing strategies?
Yes, we offer marketing training and coaching services for nonprofit staff and mission-driven business teams. Training includes social media management, content creation, fundraising communications, and sustainable marketing practices. We can provide one-time workshops or ongoing monthly coaching to build your team’s capabilities.
Q: What’s included in your complimentary strategy consultation?
Our free 30-minute consultation includes current marketing assessment, identification of your biggest growth opportunities, discussion of your goals and challenges, recommendation of which services would be most valuable, and clear next steps. No sales pressure—just genuine insights to help your organization grow.
Q: How do you handle sensitive topics and crisis communication?
We provide crisis communication support and help organizations navigate sensitive topics with transparency and authenticity. Our approach includes stakeholder messaging, media response strategies, community communication, and reputation management that maintains trust while addressing challenges honestly and constructively.
Q: Do you provide social media management and content creation services?
Yes, we offer comprehensive social media strategy, content creation, and community management services. Our approach focuses on authentic engagement, values-driven content, and building genuine relationships rather than just posting for visibility. We create content that strengthens your mission and builds real community connections.
Q: How do you stay current with changing digital marketing trends and AI?
We continuously educate ourselves on evolving marketing trends, AI search optimization, and emerging platforms. Our strategies are designed to be adaptable and future-proof. We regularly update client strategies to ensure continued effectiveness as digital landscapes change, particularly with AI-powered search and discovery.
Q: What if we’ve had bad experiences with marketing agencies before?
We understand many mission-driven organizations have felt misunderstood by traditional marketing agencies. Our approach prioritizes your mission first, growth second. We take time to truly understand your values, never recommend tactics that feel inauthentic, and maintain transparent communication throughout our partnership.
Spiral Roots Marketing 