A headshot of Maya Ushikubo, founder of Spiral Roots Marketing. She's in a turquoise cardigan with a beautiful office in the background

A Journey of Growth, Connection & Purpose

At the heart of my work is a simple yet powerful belief: marketing is more than strategy—it’s storytelling, connection, and impact.

I help brands grow with authenticity by blending data-driven growth marketing with soulful storytelling. Whether through branding, content strategy, or digital engagement, my mission is to craft experiences that resonate, inspire, and build lasting relationships.

Rooted in a journey of exploration—from Tokyo to Hawai’i to Vancouver—my path has come full circle. From the early days of blogging to mastering digital marketing, I’ve learned that success isn’t just about visibility—it’s about meaningful engagement.

With a background in digital marketing, holistic wellness, and entrepreneurship, I approach every project with a human-first mindset, helping businesses create authentic, ethical, and impactful growth strategies.

As a mother, entrepreneur, and storyteller, I believe in building brands that align with purpose, values, and community. Because when we lead with connection, we don’t just grow businesses—we create movements that matter.

Certified Digital Marketing Professional (Digital Marketing Institute + American Marketing Institute)
Mind-Body Wellness Practitioner (Southwest Institute of Healing Arts)
Holistic Healing Coach (University of Sedona – M. Msc.)
YTT 200 (Prana Yoga and Zen College)
Kids Yoga Teacher Training (Omschool)


How it all began

Welcome! I’m Maya Ushikubo, and I believe that every path—no matter how winding—leads us exactly where we’re meant to be.

Born in Tokyo, raised in Vancouver, and shaped by the islands of Hawai’i, my journey has been anything but linear. I’ve explored cultures, careers, and creative outlets across the world, but one truth has remained constant: stories have the power to inspire, and digital connection has the power to transform.

Origins

My passion for content creation began long before social media became what it is today. From MySpace to Tumblr, over two decades ago, and eventually WordPress, I was captivated by the way words could engage, influence, and build communities. But my path wasn’t a straight line. I explored different careers—retail, teaching, wellness coaching—each one shaping me in unexpected ways. Yet, time and again, the digital world called me back.

I realized that marketing isn’t just about selling—it’s about impact. It’s about creating meaningful relationships between brands and the people they serve. It’s about sharing stories that resonate, inspire, and drive action.

Growth Marketing with Purpose

With certifications in Digital Marketing, Mind-Body Wellness, and Holistic Healing, my approach to marketing is strategic yet soulful. I believe in ethical, human-centered growth strategies that don’t just drive numbers but create real, lasting connections.

Through branding, content strategy, and growth marketing, I help businesses find their voice, share their purpose, and build communities that truly care. Whether you’re an entrepreneur launching your dream business or an established brand looking for authentic engagement, my goal is to help you grow with intention and impact.

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